Welcome to the White Star Capital Atlas

Building World-Class Teams at Startup Speed

Executive search, organizational design, leadership assessment across global markets.

In the relentless competition for top talent, startups face a critical paradox: they need world-class executives to scale, but lack the brand recognition and resources to attract them. At White Star Capital, our Talent Development platform bridges this gap, leveraging our global network and proven methodologies to help portfolio companies build exceptional teams at startup speed.


Proven Executive Placement Track Record

Our talent placement success stories demonstrate tangible impact across leadership levels:

  • Carbon6: We supported the strategic hiring of Brett McLaughlin as Chief Technology Officer, bringing scaling expertise from high-growth technology platforms
  • TIER Mobility: Facilitated the transition of Roger Hassan from Echo's COO role to become COO at TIER, leveraging internal portfolio talent mobility
  • Novisto: Placed key sales executives from our Dialogue portfolio, transferring proven SaaS go-to-market expertise across companies

These aren't just introductions—they're strategic talent moves that accelerate company growth by 12-18 months compared to traditional executive search processes.


Global Talent Development Framework

Led by our dedicated talent team including Nicki Mughal (Chief of Staff & People Operations Officer), Jean-Francois Marcoux (Managing Partner), and Eric Martineau-Fortin (Managing Partner & CEO), our approach encompasses four core dimensions:

🌀 People Management Excellence

  • Leadership assessment and coaching for C-level executives
  • Organizational design consulting aligned with company growth stage
  • Performance management framework development
  • Cultural transformation support during scaling phases

⛸️ Strategic Talent Acquisition

  • Executive search across global markets leveraging our international presence
  • Technical talent placement through our network of business school partnerships (IESE, HBS, HEC, INSEAD)
  • Cross-portfolio talent mobility enabling rapid role transitions
  • International hiring strategy including visa and regulatory support

🪗 Work Environment Optimization

  • Remote work strategy development across multiple time zones
  • Team culture development for distributed organizations
  • Employee compensation benchmarking using our portfolio data
  • Workspace design and operational efficiency consulting

🛻 Organizational Culture Development

  • Mission and values articulation workshops
  • Cultural integration support for acquisitions and mergers
  • International team management best practices
  • Diversity, equity and inclusion strategy development

Portfolio-Driven Talent Pipeline

Our unique advantage lies in creating talent mobility across our 100+ portfolio companies. When executives successfully scale one portfolio company, they often transition to leadership roles in other portfolio companies, creating an internal talent pipeline that's impossible to replicate outside our ecosystem.

This cross-pollination effect means portfolio companies gain access to executives who understand rapid scaling challenges firsthand, have proven track records in similar market environments, and can immediately contribute without extensive onboarding periods.


Management Best Practices Platform

Beyond individual placements, we provide systematic access to scaling wisdom through our comprehensive Talent Development resource hub, featuring:

Core Resources

  • Hiring Playbooks: Stage-specific recruitment strategies from seed through Series B and beyond
  • Organizational Design Templates: Structural frameworks proven across 100+ portfolio companies
  • Leadership Development Programs: Executive coaching and development curricula
  • Compensation Benchmarking: Real-time salary and equity data across markets and roles

Stage-Specific Leadership Guidance

Our talent development approach adapts to company maturity, providing founders with the "right mindset depending on their company's stage":

Early Stage (Seed/Series A)

Focus on first critical hires, establishing cultural foundations, and building high-performance small teams

Growth Stage (Series B/C)

Leadership team expansion, departmental structuring, and management layer development

Scale Stage (Pre-IPO)

Executive team completion, board optimization, and succession planning


International Talent Access

With offices across New York, London, Paris, Montreal, Toronto, Tokyo, and Singapore, we provide unparalleled access to global talent markets. Portfolio companies regularly leverage our local expertise to identify and attract executives from target expansion markets, ensuring cultural fit and local market knowledge from day one.

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When you partner with White Star Capital, you're not just gaining access to our capital—you're plugging into a global talent ecosystem that transforms recruiting from a startup challenge into a competitive advantage.

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