Comprehensive Performance Benchmarking for Portfolio Companies
As a portfolio company, you gain exclusive access to our comprehensive database of 75+ critical B2B SaaS metrics spanning every stage of growth from pre-seed through Series C and beyond. This isn't just another collection of industry averages—it's a curated, actionable benchmarking tool built specifically for high-growth B2B companies.
What You Get with Full Access
Our complete benchmarking database provides stage-specific guidance across seven critical performance areas:
📈 Marketing & Top of Funnel Metrics Track your lead generation efficiency with metrics like Lead-to-MQL conversion rates, visitor-to-lead conversion, and qualified lead velocity. Our database shows you exactly where you should be performing at each stage, with specific benchmarks for OK, Good, and Outstanding performance levels across all key conversion metrics.
💰 Revenue Growth Metrics Monitor your revenue trajectory with comprehensive ARR tracking, new logo acquisition rates, expansion revenue percentages, and year-over-year growth benchmarks. We provide stage-specific ARR targets and growth rate expectations that help you understand whether you're on track for your next funding milestone.
🎯 Margin & Efficiency Analysis Understand your unit economics through gross margin analysis, the Rule of 40 calculations, and detailed breakdowns of Sales & Marketing, G&A, and Product & Engineering spend as percentages of ARR. Our data reveals the spending patterns of top-performing companies and optimal resource allocation strategies.
🔄 Retention & Engagement Benchmarks Measure customer success through monthly gross churn rates, DAU/MAU ratios, Net Promoter Scores, and both gross and net dollar retention rates. Elite companies demonstrate strong retention patterns and expansion revenue that our benchmarks help you identify and target.
⚡ Capital Efficiency Metrics Optimize your burn with LTV:CAC ratios, CAC payback periods, magic numbers, and burn multiples. The most efficient companies achieve superior unit economics that our database helps you benchmark against and strive toward.
👥 Team & Productivity Metrics Scale your organization effectively with ARR-per-FTE benchmarks, quota-per-AE targets, and headcount efficiency ratios. Top-performing companies demonstrate exceptional productivity metrics that serve as north stars for organizational scaling.
Stage-Specific Guidance
Unlike generic industry reports, our database provides tailored benchmarks for your exact stage:
- Series A: Focus on product-market fit metrics and early scaling indicators
- Series B: Growth acceleration and operational efficiency benchmarks
- Series C+: Market leadership and profitability pathway metrics
- Growth Stage: Advanced metrics for companies approaching IPO readiness
Actionable Insights, Not Just Numbers
Each metric includes:
- ✅ Clear formulas for accurate calculation
- ✅ Performance bands (OK/Good/Outstanding) with specific targets
- ✅ Stage-appropriate benchmarks based on your funding round
- ✅ Industry context from authoritative sources
- ✅ Operational guidance on improvement strategies
Regular Updates & Trend Analysis
Our portfolio companies receive quarterly updates reflecting the latest market conditions and emerging best practices. We track how benchmarks evolve across different market cycles, ensuring your targets remain relevant and competitive.
Beyond the Public Preview
While our public showcase provides a glimpse into our methodology and metric categories, portfolio companies access the complete dataset with detailed numerical benchmarks, percentile rankings, and granular performance targets that drive strategic decision-making.
Ready to benchmark your performance against the industry's best? Join our portfolio to unlock the complete database and accelerate your path to exceptional growth.
Contact our team to learn more about how White Star Capital can be your next partner.
The metrics shown above represent a sample of our comprehensive database. Portfolio companies gain access to the complete dataset with detailed breakdowns across all funding stages and performance categories.